This 100% rebrandable challenge gives your new and existing clients the tools to optimally fuel their bodies, minds, and spirits for life — all you have to do is put your name, colors, and logo on it!
Did you know over 76.4% of men are considered overweight or obese in today’s society?
Compared to women, men are also more likely to suffer in silence, make unhealthier food choices, and avoid talking about their mental health…
All in the name of being a “hero” to the people who depend on them.
With so many men sacrificing their health and wellbeing for their work, their families, and scrambling to find their purpose, it’s clear that men want MORE out of their lives.
The problem is, they often don’t know where to start, who to turn to, or have the tools to take control of their health and happiness.
Did you know over 76.4% of men are considered overweight or obese in today’s society?
Compared to women, men are also more likely to suffer in silence, make unhealthier food choices, and avoid talking about their mental health…
All in the name of being a “hero” to the people who depend on them.
With so many men sacrificing their health and wellbeing for their work, their families, and scrambling to find their purpose, it’s clear that men want MORE out of their lives.
The problem is, they often don’t know where to start, who to turn to, or have the tools to take control of their health and happiness.
Rather than giving men yet another meal plan and workout routine that ignores the issues they’re really facing…
This challenge empowers men to be the heroes they want to be by adopting a holistic approach to their health, including nutrition, fitness and personal growth.
Not only does the 6-Week Hero Challenge help men lose weight and build muscle through carb cycling, meal prep, and follow-along workouts…
But it also teaches them the critical life skills and mindset shifts they need to maintain their health, happiness, success, and improve their relationship with themselves for life.

Maintaining a healthy lifestyle & diet that saves time, has less friction, more balance, and more control... without deprivation
Developing a strong, muscular body that not only looks good, but also prioritizes mobility and function
Getting better sleep
Experiencing higher testosterone levels
Improving their memory, focus, and energy
Supporting their digestion and blood sugar levels
Higher sex drive and becoming more attractive
A more resilient mental and emotional state
Whether you only work with men, want to expand your clientele, or your female clients are looking for ways to get their partners involved in a healthier lifestyle…
This challenge is the perfect introductory offer to attract new clients, deepen relationships with existing ones, and offer a unique value-add that sets you apart from the competition.
Even better?EVERYTHING in this challenge is already created for you so you can launch in just 1-2 hours!
I’ve already gone ahead and created the curriculum, Success Manual, meal guides, workout guides, worksheets, checklists, and even daily inspiration emails to send to your challengers…
Which means all YOU have to do is add your logo, branding, and contact info in Canva.
There is absolutely NO guesswork involved, and you can easily 10x your investment in this challenge over and over again every time you launch!
Which means if you find yourself saying you “don’t have the time” to create a new program, or you don’t have a team of researchers, copywriters, designers, and nutritionists behind you to do it…
A rebrandable plug-and-play challenge like this is your best option.
This done-for-you challenge takes ALL the heavy lifting out of the equation for you, allowing you to simply implement the program and watch it transform your clients’ lives in a BIG way.
Plus, you can put ANY spin you want on this challenge…
You could run it as a New Year challenge, a spring or summer program, or even run it as an evergreen program that funnels high-quality prospects into your pipeline to get them ready for your higher-level programs all year long.
You can’t go wrong!
Which means if you find yourself saying you “don’t have the time” to create a new program, or you don’t have a team of researchers, copywriters, designers, and nutritionists behind you to do it…
A rebrandable plug-and-play challenge like this is your best option.
This done-for-you challenge takes ALL the heavy lifting out of the equation for you, allowing you to simply implement the program and watch it transform your clients’ lives in a BIG way.
Plus, you can put ANY spin you want on this challenge…
You could run it as a New Year challenge, a spring or summer program, or even run it as an evergreen program that funnels high-quality prospects into your pipeline to get them ready for your higher-level programs all year long.
You can’t go wrong!
Launch this challenge as a new front-end offer to generate quality leads & sign up more clients in your coaching program.
Add it to your 1-1 PT or coaching for an even more powerful, holistic experience that includes nutrition & mindset.
Run it internally with your existing small or large group classes to add more value, excitement, and results!
Launch it as a fully online 6-week group challenge to generate quality leads & sign up more clients.
Make it evergreen to keep your pipeline full of leads who are ready to put in the work in your higher-level programs
Add it right into your membership site to deliver your members even more value, excitement, and results!

Even if you DON’T work with men, you could use this program to encourage your female clients to get their partners involved in their new, healthy lifestyle!

Even if you DON’T work with men, you could use this program to encourage your female clients to get their partners involved in their new, healthy lifestyle!
Add a PROFITABLE revenue stream to your business that has the potential to generate anywhere from $1k-$20k+ every time you launch it
Implement FAST without having to spend 100+ hours creating a new program from scratch
Make a MASSIVE impact on a market that’s actively looking for answers to the challenges they’re facing
Create an EASY path for leads to turn into paying clients who are ready and excited to work with you in your higher level programs after they complete the challenge
SKYROCKET client retention by offering a challenge that gets your people significant, lasting results that makes them want to stay with you longer and refer their friends
LAUNCH in 1-2 hours instead of overthinking everything you have to create — it’s all done for you, and all you have to do is put your logo, colors, and name on it in Canva


This comprehensive manual is like having an assistant coach! Packed with practical tips, strategies, and step-by-step instructions, this 50-page manual answers all your challengers’ questions about how the challenge works, and gives them the “cheat codes” to optimize their nutrition, sleep, hormones, workouts, and mental wellbeing via macros, carb cycling, smart caffeine use, and more.

Carb cycling is the real MVP of the Hero Challenge — it's NOT a fad diet, doesn't restrict entire food groups (i.e. Keto, low-carb), or worse, it's not a cleanse or detox with insane calorie limitations. Instead, it’s a sustainable eating lifestyle that flat-out works! Your challengers will be able to easily personalize their plan, learn best practices, best sources of nutrients, and how to fuel properly for workouts.

Empower your hero challengers to OWN their success by giving them a custom calculator and spreadsheet that they'll be able to use for the rest of their lives! Your heroes will be able to adjust their meal plan right inside the worksheet to match their macro goals. The best part? No one will ever know it's not from YOUR BUSINESS... because you'll be able to put your OWN logo and branding right inside the worksheet!

Simple is the name of the game, and we have made it as EASY as possible for your heroes to meal prep and follow-through with this plan. It's fully customizable based on what they like and don't like, so it'll be easy for ALL of your clients to stick with. It includes a variety of tasty and nutritious meals that are perfectly balanced to support your challengers’ carb cycling goals, including easy-to-make recipes.

Want to go the extra mile and show your challengers EXACTLY how to meal prep for success? This video training feature Ruston Webb, MS, CPT, FMS II, TPI-CGFI III walking challengers through their meal prep step-by-step so they can save time, eat healthy, and achieve their Hero Challenge goals without stress.

These are proven, results-driven workouts that will fit into any busy lifestyle! You'll get a "Coaches Corner" video AND a Follow-Along video for each workout. You can share these videos directly with your clients or film your own! You'll also find training plans for 2, 3, 4, or 5 sessions per week for your heroes to build muscle and burn fat, with or without cardio. (Oh, and we've also thrown in a Hero workout journal, too!)

These are WAY more than just daily coaching emails. The content is designed to inspire REAL CHANGE and help your challengers embrace the hero within. We'll dive deeper into mindset, fitness, and nutrition strategies that will help them stay on track, stay connected to their “why,” and get the most out of their time with you. Just load these into your CRM, and your challengers will receive a daily (Mon-Fri) email for the entirety of the 6-week challenge!

This is a special and unique way to help your challengers identify their values, passions, and strengths... and use them to create a personalized roadmap for success for this challenge and beyond. By completing this worksheet, they’ll gain a deeper understanding of their purpose and develop the confidence and motivation they need to step into the best possible versions of themselves, regardless of their starting point.

Prep is everything in this challenge! This simple checklist gives challengers a quick to-do list they can complete before the challenge starts to set them up for success. Blast this out a few days or even a week before the challenge to re-engage your sign-ups and get them ready to crush it!

Not only will it be satisfying for your challengers to see their starting and finishing measurements, it’ll be satisfying for YOU, too! By baking this measurement worksheet into your onboarding and offboarding processes for this challenge, you can guarantee yourself some amazing testimonials and social proof.

This is your chance to easily launch a new program without spending countless hours and resources on creating it from scratch…
And, it’s a SIMPLE way to generate new leads and add additional revenue to your business, while also providing REAL value and results to your clients.
In other words, this is a low-risk, high-reward opportunity that you can take advantage of RIGHT NOW.
It’s truly a win-win!

I’m so confident that you and your clients will experience massive transformation from this program, that I’m giving you a 14-day money-back guarantee. No questions asked! I’m taking all the risk FOR you so it’s easy to say YES to this incredible challenge.
I’m so confident that you and your clients will experience massive transformation from this program, that I’m giving you a 14-day money-back guarantee. No questions asked! I’m taking all the risk FOR you so it’s easy to say YES to this incredible challenge.





Hero Challenge Success Manual (Valued at $497)
Complete Carb Cycling Guide (in Canva!) (Valued at $497)
Macro Calculator & Meal Planning Worksheet (Valued at $497)
Sample Low & High Carb Meal Plan (Valued at $297)
Meal Prep Masterclass & Video Training (Valued at $497)
Hero Workouts & Videos (Valued at $497)
Hero Coaching & Inspirational Emails (Valued at $497)
BONUS "The Hero's Purpose" Worksheet (Valued at $97)
BONUS Client Quickstart Checklist (Valued at $197)
BONUS Client Measurement Worksheet (Valued at $97)

Alicia Streger is a fitness professional and gym owner turned CEO & Founder of Fit Pro Essentials, a company dedicated to providing health & fit pros with the strategies and resources they need to grow and scale their businesses.
Alicia has been in the industry since she graduated with her degree in Exercise Sports Science in 2003 — generating over 8+ figures in revenue for her fitness and coaching businesses. She now shares her success systems, content, and proven programs with other business owners to help them impact more lives and generate more profit.

Ruston Webb holds a master’s degree in Human Movement and is the founder of The Mobility Recipe, a mobility certification program for fit pros and coaches. He is the owner of The Muscular Gentleman online men’s coaching program, and is the creator of the Knee, Back, & Shoulder Pain Solution programs which help fit pros minimize pain, reduce injuries, and optimize performance with their clients.
He has been in the fitness industry for over 20 years, was a former college instructor for exercise science, owned a gym for 11 years, and loves helping clients and coaches become the best version of themselves!

I’m so confident that you and your clients will experience massive transformation from this program, that I’m giving you a 14-day money-back guarantee. No questions asked! I’m taking all the risk FOR you so it’s easy to say YES to this incredible challenge.
I’m so confident that you and your clients will experience massive transformation from this program, that I’m giving you a 14-day money-back guarantee. No questions asked! I’m taking all the risk FOR you so it’s easy to say YES to this incredible challenge.